Unipal General Trading Company

The leading fast-moving consumer goods distributer in Palestine

Founded in 1994 as a private shareholding company, Unipal was acquired by APIC in 1998. In 2020, Unipal launched its first subsidiary in Jordan.

Unipal General Trading Company stands as the leading distributor of fast-moving consumer goods (FMCG) in Palestine and is rapidly emerging as a key player in the Jordanian market. In both countries, Unipal holds exclusive distribution rights for 30 international and local companies, representing over 120 brands of more than 1,000 high-quality products.

Unipal’s highly efficient distribution system delivers leading quality products that fulfill the consumer’s needs, allowing it to obtain a leading market position through its extensive distribution network of over 10,000 retail outlets throughout both countries. Moreover, Unipal owns state-of-the-art distribution centers with a capacity of over 18,000 pallets.

Unipal services include a full route to market management, managing distribution, supply chain, and logistics, leading to best-in-class in-store execution. Unipal services are delivered by professional teams supported by operational excellence, solid financial management, brand management, a focus on innovation, and the use of the latest technologies.

Unipal seeks to expand geographically, increase its brand portfolio, and enhance its operational performance.

CEO: Imad Khoury